She sings excerpts from “Never Really Over,” dressed in a shade of yellow called “Laser Lemon,” “Waking Up in Vegas” in bright red “Flirt Alert” and “Teenage Dream” in blue “Sea of Tranquility. To promote the tool, Perry stars in a film directed by Emil Nava, matching some of her hits to different hues from her palette. "When I write a song, I almost always have a simultaneous sense of the accompanying visual-whether that’s a strong music video idea or just a color palette vibe," she said in a statement. The idea is said to be base on the way Perry experiences color.
People can then choose from an array of paint colors from a special color palette co-developed with Katy Perry. It works by identifying key characteristics in a song, based on tempo, key and other musical attributes, to create a unique experience for each song and user. The campaign, by TBWA/Chiat/Day L.A., revolves around a website featuring a color selector tool that helps people discover personalized paint color recommendations through their favorite songs across Spotify’s music library. Behr Paint is helping people to match paint colors for their homes to their taste in music, via a partnership with Spotify and Katy Perry.
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